Blog · October 20, 2026 · 7 min read
Choosing a feedback board for your website (2026)
A feedback board lets your users suggest features, upvote each other’s ideas and see what you’re building next. Here’s how it differs from a bug-reporting tool, what to look for, and the main options with their prices. Prices were checked in October 2026; check them again before you decide.
Feedback board or bug-reporting tool?
Two kinds of tool get called “website feedback”, and they solve different problems:
- Feedback boards (feature voting): a public page or widget where users post ideas and vote on them, usually with a public roadmap. Best for a product or SaaS with users you want to hear from over months and years.
- Visual feedback and bug-reporting tools, such as BugHerd, Marker.io and Feedbucket: a button on the page that captures a screenshot, the URL and browser details, and turns it into a task. Best for agencies, client reviews and QA while a site is being built.
If you want to know what to build next, you want a feedback board. If you want clients to point at a broken button, you want a bug-reporting tool. Some teams use both. The rest of this article is about feedback boards.
What to look for
- Do voters need an account? Every sign-up step loses people. If your users are casual visitors rather than logged-in customers, voting without an account gets far more votes. If you need to know exactly who asked, you want identified voters.
- What does the price grow with? Some tools charge per person who gives feedback, some per team seat, some per board, and some a flat price. Work out what happens to the bill if the board takes off.
- Is there a public roadmap? Showing Planned, In progress and Completed is what makes people keep giving feedback.
- How is it added to your site? A script tag or embeddable widget works on any stack; check its size if page speed matters to you.
- Integrations: if your team lives in Jira or Linear, check before you commit.
- Can you leave? Look for an export, so your ideas and votes aren’t locked in.
Canny
The best-known feedback board, with deep integrations (Jira, Linear, Salesforce, HubSpot) and AI that captures feedback from support and sales tools. Pro starts at $79 a month billed yearly, priced by “tracked users”: anyone who posts, votes or comments. The free plan covers 25 tracked users.
Suits: established product teams who need integrations and to know exactly who voted.
Featurebase
An all-in-one customer platform: help desk, live chat, help center, feedback boards, roadmap, changelog and surveys. Growth starts at $29 per team seat a month billed yearly, plus a charge for AI resolutions. The free plan has one seat and unlimited feedback. Voting without an account is an optional “guest voting” setting.
Suits: teams who want support and feedback in one product.
Frill
A polished feedback, roadmap and announcements tool with an embeddable widget. Plans run from $25 a month (50 active ideas) to $349, with unlimited ideas from $49. There’s no free plan, but a 14-day trial.
Suits: teams who want announcements alongside the roadmap, and don’t mind paying from day one.
Nolt
A clean, simple feedback board with an optional widget, priced by the number of boards: Essential is $29 a month billed yearly for one board, with a roadmap, Slack, Discord, GitHub and Trello integrations, and SSO. Pro is $69 a month billed yearly for five boards and adds Jira, Linear and Zapier integrations. There’s no free plan.
Suits: teams who want a minimal board with integrations, and are happy with a per-board price.
Upvoty
A long-running feedback board with a flat price: $15 a month for the board, roadmap and SSO, or $25 with a changelog and integrations. There’s a 14-day trial rather than a free plan.
Suits: teams who want a flat price with a changelog and integrations.
UserNote
Our own product, so judge this section accordingly. UserNote is a feature voting board and public roadmap in a widget of about 5 KB, added with one script tag. Users vote without signing up and without cookies. The free plan has no time limit: one board, 50 ideas at a time, unlimited voters and the roadmap. Pro is a flat $19 a month for unlimited boards and ideas, no branding, custom CSS and Slack notifications.
The trade-offs: because voters are anonymous, you can’t see who voted or contact them later (you are emailed each new suggestion). There’s no changelog, comments or Jira/Linear integration yet. It’s run by an independent developer in the UK, and you can export everything to CSV at any time.
Suits: websites, startups and small SaaS teams who want a simple board their users will actually vote on, at a price that doesn’t grow.
How to choose
- Clients reporting bugs or design issues on a site: a bug-reporting tool such as BugHerd or Marker.io, not a feedback board.
- Need integrations and to know who voted: Canny.
- Want help desk and feedback in one place: Featurebase.
- Want announcements with the roadmap: Frill.
- Want a minimal board and don’t mind paying per board: Nolt.
- Want a flat price with a changelog: Upvoty.
- Want voting without accounts, free to start and a flat price after: UserNote.
Most offer a free plan or trial, so the best test is to put one in front of your users for a week and see whether they use it.
Canny, Featurebase, Frill, Nolt, Upvoty, BugHerd, Marker.io and Feedbucket are trademarks of their owners. UserNote is not affiliated with or endorsed by any of them.